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Blah, Blah, Blah……. Are your employees listening?  Have they tuned you out? Do you think your sales team “just doesn’t get it”?  You and your company will be much more successful if everyone is operating on the same page.

Let me give you a good example.  Almost ten years ago, Brian Billick was the head coach of the Baltimore Ravens.  The Ravens were fairly new to the NFL and under Brian they achieved the ultimate goal – winning the Super Bowl.  After a team wins, with the salary cap etc., there is an opportunity for players to cash in with other teams and that certainly happened.  The Ravens struggled for the next several years and it became time to make a decision on Brian’s future.  Part of the decision to fire him was based on the message he was delivering.  It was old and stale and a new message would provide the team with the motivation to get going again.  

Jonathan Ogden, the Ravens Hall of Famer at left tackle summed it up nicely by saying "Sometimes the message can get repetitive after a while."  

Now that a new year has begun, everyone is excited and anxious to get off to a good start.  Your team is looking for motivation and new ways to get out there and close business.  You should take advantage of your employee’s enthusiasm.

Now, your employees are very receptive for new ways to get re-energized.  The top performers, on their own, will search out groups they can join, coaching programs, podcasts, etc. to help give them the edge they need.  Others want to improve their talent and aspire for excellence and want to take advantage of training opportunities provided by their company but are willing to wait until they are offered.  Your top performers will continue to excel so you goal is to elevate the remaining portion of your sales force to wildly exceed their sales and profit goals.  

A complementary training option is to turn to firms like Armor Assets to reinforce the message you are delivering.  By synchronizing the Armor Assets courses with your goals and processes, your employees will be given a consistent message that you have been trying to drive but in a different format.  As we all know, sometimes a different person delivering the message can have a remarkable impact.  

ABOUT ARMOR ASSETS™:  Armor Assets™ courses are effective and provide an interactive experience with real situations your sales teams face are discussed and strategies developed.  It is sales training that is simple, fun, pain free, and priced significantly below some of the training that is promoted today. Take a look at the website, read the testimonials, and let a fresh voice echo your message.